How Data Center Colocation Enables Digital Transformation

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In a world where IT strategies are being pushed to their limits by always-on and sky-high user expectations, data center colocation has emerged as a key component in an enterprise’s digital transformation strategy.

Achieving and maintaining a competitive edge requires overcoming a multitude of challenges. To deliver the data-based experiences that customers and end users now expect, businesses must balance cost savings with heightened levels of flexibility, scalability, security, data mobility and more. At the same time, rapid advances in technology, including those across user devices, sensors and IoT, AI and machine learning, communications and the cloud, are helping to drive digital transformation market growth forecasts from $290 billion in 2018 to $665 billion by 2023.

Yet, as enterprises race to integrate new and cutting-edge strategies, their legacy infrastructure, resources and core competencies are being taxed. Furthermore, just because new frameworks are being implemented at the edge, in the cloud or even internally doesn’t mean that the desired effects are being achieved. In fact, a study from MuleSoft notes that out of 650 global IT decision makers, nearly two thirds admitted that they could not deliver on all their projects in 2018. This can be explained by the same study’s acknowledgement that while project volumes have grown by an average of 27 percent, IT budgets have remained the same. As a result, it’s suggested that four out of five businesses were expected to see negative revenue impacts if their digital transformation initiatives failed.

Regardless of the strain, skyrocketing data demands from new applications, IoT, 5G and more continue to push businesses to the edge of their capabilities. However, it’s imperative that enterprises not fall behind, as in the age of rapid digital change, falling behind likely means getting left entirely in the dust.

Colocation With Rich Connectivity is the Key to Digital Business Enablement

Luckily, data center colocation has emerged as an extremely valuable tool in the enterprise arsenal. Offering benefits of reduced IT cost and resource strain, added expertise, flexibility and scalability, augmented security, versatile connectivity and more, it’s no surprise that the U.S. colocation data center market is expected to surpass $90 billion by 2024, exhibiting a CAGR of 14.2 percent.

Of course, choosing a capable data center partner is the foundation of a successful colocation strategy. At DC BLOX, we make it a priority to deliver a colocation model that is built for the expanding needs of the digital future. Our colocation services offer strategies that support an increasingly distributed IT architecture.

To accommodate explosive data growth, DC BLOX supports the widest range of compute and storage footprints with efficient infrastructure, dense power and larger rack sizes than traditional 42U. Plus, DC BLOX data centers deliver always-on reliability, are built to a Tier 3 basis of design and come with a 100 percent power service level guarantee.

However, when it comes to empowering digital business transformation, the key capability of a modern colocation data center is connectivity. Efficiently moving data from customer-facing applications and devices to the IT components that collect and process the data requires extremely dynamic and ubiquitous communications networking. With increasingly distributed infrastructure and lower latency demands, delivering optimal connectivity is absolutely vital. To ensure ideal efficiency and speed, DC BLOX has built a private, high-speed fiber-optic network and an ecosystem of communications partners that enable customers to leverage the flexibility and agility they need to digitally transform. In addition, robust connectivity from the data center facilitates enhanced delivery of business continuity, disaster recovery, hybrid cloud and content delivery scenarios.

Colocation Data Centers Are Extending the Edge

With data center colocation, enterprises can enjoy outsourcing management and operations to a trusted facility management expert, not only garnering the best of security, networking and infrastructure resiliency, but refocusing resources and capital on core business imperatives.

Additionally, with a regional partner offering data centers that are strategically located in underserved markets, enterprise businesses, government entities, content providers and managed service providers can rest assured that their edge requirements are thoroughly empowered.

At the end of the day, colocation represents an opportunity to tailor technology architectures so that they not only provide the best of empowered, agile and always-available data, but also ease stress on the enterprise. As the momentum of digital transformation intensifies and growth trajectories put pressure on businesses across nearly every vertical, partnering with a trusted data center provider can be the secret to keeping ahead of the steep IT curve.

DC BLOX owns and operates interconnected multi-tenant data centers that deliver the infrastructure and connectivity essential to power today’s digital business. DC BLOX’s colocation facilities, robust connectivity ecosystem, dark fiber solutions, and hyperscale-ready data centers provide the digital infrastructure necessary to enable the rapid growth of the Southeast’s digital economy. DC BLOX’s data centers are located in Birmingham, AL; Huntsville, AL; Chattanooga, TN; Greenville, SC, Myrtle Beach, SC, with others in development near Atlanta and Berkeley County, SC. For more information, please visit, call +1. 877.590.1684, and connect with DC BLOX on X, LinkedIn, and Facebook.

Media Contact:
iMiller Public Relations for DC BLOX
Tel: +1.866.307.2510

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